September 23, 2026
Google HQ │ New York, NY

WITHIN + Google Holiday Readiness Lab

Upcoming

Prepare for peak season at the WITHIN + Google Holiday Readiness Lab, an exclusive half-day event at Google’s NYC headquarters!

Hear candid perspectives from the CEOs of quip, BODi, and WITHIN, get a media leader’s view from Foot Locker, and see how AI can help teams develop and scale creative in real time. Google and WITHIN experts will also break down the priorities brands should address over the next 10 days and 10 weeks, from feeds and promotions to media planning and measurement.

You’ll leave with practical ideas, a clearer action plan for the holiday season, and new connections with the executives and strategists leading the conversation.

Agenda Highlights 

The CEO Perspective: Building Brands for What’s Next

The CEOs of WITHIN, BODi, and quip will share how they are navigating shifting consumer behavior, evolving business pressures, and new expectations for growth while building resilient brands and leading through change.

Featuring:
Carl Daikeler (Co-Founder & CEO, BODi)
Meredith Glansberg (CEO, quip)
Joe Yakuel (Founder & CEO, WITHIN)

The Pre-Holiday Media Playbook

This session will explore how brands can prepare their media strategies for the holiday season, from responding to changing consumer behavior to balancing brand and performance.

Featuring:
Lora Loesch (Head of Media, Foot Locker)
Areeb Mahamadi (Head of Digital Media, WITHIN)

Beyond Efficiency: AI for Ambitious Creative

AI has made it easier than ever to scale creative production. But more content means more competition for attention. Now it’s time to focus on what’s next: using AI to create customer experiences that are dynamic, personalized, and memorable.

Featuring:

Sean Griffin (Head of Creative Solutions, WITHIN)

The Next 10 Days and 10 Weeks: Your Holiday Action Plan

Holiday performance is often determined well before peak season begins. This session will break down what brands should prioritize over the next 10 days and the next 10 weeks, from strengthening product feeds and finalizing promotional plans to aligning media, creative, and measurement

Featuring:
Michael Burke (Managing Director – Commerce, Google)
Marisa Zaldivar (Head of Client Strategy, WITHIN)

Apply to Attend

Space is limited, and applying does not guarantee attendance. We encourage you to apply early, as confirmed guests will be notified on a rolling basis and receive a calendar invitation.