Google HQ │ New York, NY
WITHIN + Google Holiday Readiness Lab
Prepare for peak season at the WITHIN + Google Holiday Readiness Lab, an exclusive half-day event at Google’s NYC headquarters!
Hear candid perspectives from the CEOs of quip, BODi, and WITHIN, get a media leader’s view from Foot Locker, and see how AI can help teams develop and scale creative in real time. Google and WITHIN experts will also break down the priorities brands should address over the next 10 days and 10 weeks, from feeds and promotions to media planning and measurement.
You’ll leave with practical ideas, a clearer action plan for the holiday season, and new connections with the executives and strategists leading the conversation.
Agenda Highlights
The CEO Perspective: How Two Brands Are Planning the Season
Sharing a category doesn’t mean sharing the same holiday strategy. The CEOs of BODi and quip join WITHIN and Google to compare how they’re approaching the season, what they’ve seen shift in consumer behavior over the past year, and how those changes are shaping product decisions, content strategy, and messaging going into Q4.
Building a Media Strategy for a Complex Holiday Season
This session will explore how brands can prepare their media strategies for the holiday season, from responding to changing consumer behavior to balancing brand and performance.
Google’s First-Party View of the Holiday Shopper
Google shares first-party data on how consumers are shopping this holiday season, including when research starts and what moves someone from browsing to buying. The session covers what brands should be doing now to capture demand as it builds.
Beyond Efficiency: AI for Ambitious Creative
AI has made it easier than ever to scale creative production. But more content means more competition for attention. Now it’s time to focus on what’s next: using AI to create customer experiences that are dynamic, personalized, and memorable.
Holiday Priorities for the Next 10 Days and 10 Weeks
Holiday performance is often determined well before peak season begins. This session will break down what brands should prioritize over the next 10 days and the next 10 weeks, from strengthening product feeds and finalizing promotional plans to aligning media, creative, and measurement
Apply to Attend
Space is limited, and applying does not guarantee attendance. We encourage you to apply early, as confirmed guests will be notified on a rolling basis and receive a calendar invitation.