November 6, 2025 @ 9 AM - 12 PM
Google NYC HQ

Future Forward: Commerce & Retail Forum Hosted by Google and WITHIN

Past

Step into the future of commerce at an exclusive summit designed for leaders who don’t just follow trends, they set them. This is your first look at Google’s unreleased AI playbook, engineered to give you a decisive competitive edge for the 2025 holiday season.

You will walk away with a concrete roadmap to fuse high-impact brand-building with precision performance marketing. More importantly, you’ll connect with an elite circle of fellow executives and the very Google strategists who are pioneering these transformative technologies. Expect a morning of candid, high-level conversation that will shape your strategy for the year ahead.

Agenda Highlights

Keynote: Your AI Toolkit for Holiday 2025

Speaker: Andrea Vannucci, Director of Commerce & Retail Google

A deep dive into the suite of AI-powered tools from Google and YouTube. This session will cover: – AI for Marketing: Featuring AI Max for Search, Shoppable YouTube ads, and automated creative asset generation with Product Studio and Imagen 4. – AI for Creators: Showcasing YouTube’s Ask Studio, Veo 3 integration in Shorts, Edit with AI, and AI-powered highlights for streamers.

Google Agentspace & Generative Media Suite

Speaker: Sholom Brody, AI Go-To-Market Specialist, Google Cloud

The media landscape is more dynamic and demanding than ever. In this new reality, the future belongs to organizations that can build an AI-powered workforce. This session introduces Google Agentspace, our solution for transforming media operations. We will equip you with the go-to-market strategy to position Agentspace as the essential platform for your clients, enabling them to move faster, unlock creative potential, and achieve unprecedented business outcomes.

Fireside Chat: The Future of Retail is Generative

Speaker: Joe Yakuel, CEO, WITHIN and brkfst.io

A moderated discussion with leaders from Google and a key retail brand, focusing on the practical applications, challenges, and successes of implementing AI in marketing and the consumer experience.

Interactive Breakout Sessions

Breakout 1: Beyond Efficiency: AI for Ambitious Creative

Speaker: Quinn Fitzpatrick, Head of Creative, WITHIN

Breakout 2: Engaging Shoppers on YouTube: A strategy session on leveraging shoppable ads and creator-led content to drive sales.

Speaker: Niki Howard, Manager, YouTube Shopping Partnerships, YouTube