TikTok Shop ‘Deals For You Days’: A Prep Guide For Brands

TikTok Shop’s flagship mid-summer shopping event, Deals For You Days, returns July 7–19, 2025 — and it’s expected to be the platform’s biggest sales moment yet. Designed to rival Prime Day, this event leverages TikTok’s commerce engine: creator-led content, in-app checkout, and livestream shopping.

For brands targeting Gen Z and millennial shoppers, this is the moment to meet them where they’re already browsing and buying.

Why This Event Matters for E-commerce Brands

If past TikTok promotions are any indication, Deals For You Days has massive potential. During the February 2025 Restock campaign, TikTok Shop drove over 8.1 million paid orders in just one week. And during the 2023 Black Friday & Cyber Monday period, brands saw up to an 80% increase in gross merchandise value (GMV) compared to the previous week.

Key Dates, Seller Requirements, and Benefits

Deals For You Days Seller Benefits:

• Co-funded coupons of up to 25% off, with TikTok sharing the discount cost across key categories like beauty, fashion, home, and electronics.
• Increased visibility via placements on the For You Page, TikTok Shop homepage, search results, and Live Shopping surfaces.
• Campaign-wide content activations, including livestreams and short video challenges with prize incentives and ad credit bonuses.
• Marketing support, such as featured placements, creator tools, and up to $2,500 in ad credits for top-performing sellers.

Campaign Deadlines and Participation Requirements:

• Warm-up period: July 1–7
• Official campaign window: July 7–19
• Registration deadline: July 4

Sellers must register through TikTok Seller Center and meet campaign requirements, including:

• Free shipping thresholds at or below $30
• Promotional pricing at least 5% lower than the lowest historical price over the last 60 days

How Brands Should Prepare for TikTok’s Deals For You Days

1. Focus on Products That Fit the Platform

A product doesn’t need to be flashy to perform well on TikTok. It just needs to be easy to understand and simple for creators to feature in real-life situations. The more naturally it fits into everyday content, the more likely it is to gain traction with creators or be picked up by the algorithm.

Just as importantly, you’ll want to make sure your inventory is ready for unexpected spikes. If a creator’s video about your product goes viral, you need stock available to capture the demand in real time. To further drive urgency, consider bundling products into exclusive, limited-time offers. 

2. Create Native, Scroll-Stopping Content

Success on TikTok starts with content that feels like it belongs on the platform. That means leading with a strong hook in the first 2–3 seconds — something that grabs attention fast and signals value upfront. Use trending audio, quick cuts, and direct product demos that show (not just tell) why your offer matters. If a video looks like an ad, it’ll get skipped — but if it blends into the feed while still delivering a clear value prop, it has a much better chance of gaining traction.

Make sure to include the hashtag #DealsForYouDays in captions — not only can it boost discoverability during the event window but it’s required if you want your content to qualify for TikTok’s Short Video Challenge. Participating videos that perform well may receive bonus visibility across the platform and unlock ad credits to support future campaigns.

3. Partner With Creators Who Convert

Look for creators who have a track record of driving engagement and conversions – not just huge followings. This could mean working with smaller, niche creators who have built highly engaged followings. Give them a clear brief that outlines your key value props and brand guidelines — but avoid over-scripting. Their audience values their authentic voice, and a genuine recommendation will always outsell a scripted one.

Tools like TikTok’s Creator Marketplace, affiliate programs, and UGC platforms like brkfst.io can help streamline creator outreach and track performance. When a creator truly resonates with your audience, they’re not just a one-time partner — they’re a high-impact channel you can keep scaling.

4. Optimize Your TikTok Shop

Strong performance starts with a Shop that’s easy to navigate and built to convert. Make sure product titles are clear and keyword-rich, images and videos are high quality, and descriptions highlight the value of each product.

Add “Shop Now” CTAs to encourage quick action, and pin prioritized SKUs to the top of your page. With increased in-app traffic during Deals For You Days, even small optimizations can help you capture more conversions and deliver a smoother shopping experience. 

5. Layer in Paid Support

Organic reach is great, but paid support is what really drives scale. Use Spark Ads to boost top-performing organic content and extend its reach. Retarget viewers who’ve already engaged with your products, and run in-feed campaigns to stay visible throughout the full campaign window.

Keep your budget flexible so you can quickly swap in new creatives as you see what’s working. TikTok moves fast, and performance trends can shift daily so agility is key to maximizing ROI. 

Coordinate Your TikTok Strategy With Amazon Prime Day

For brands participating in both TikTok’s Deals For You Days (July 7–19) and Amazon Prime Day (July 8–11), the goal isn’t just to amplify each channel individually — it’s to build a unified, cross-platform strategy that plays to the strengths of both.

Kickoff (July 7)

Use TikTok to kick off your full sales event. Let your audience know you’ll be running offers across both TikTok Shop and Amazon. This builds anticipation and gives shoppers flexibility to engage on the platform they prefer.

Sales Period (July 9-11)

• On TikTok: Lean into shoppertainment. Promote TikTok Shop – exclusive bundles or limited-time offers using entertaining, creator-led content. The goal here is to drive discovery, educate shoppers, and convert through native, storytelling-first formats.
• On Amazon: Let Prime Day do what it does best — convert high-intent shoppers. Use your other channels (like email, SMS, and social media) to drive traffic to your Prime Day listings, where shoppers are ready to buy and trust the fast, familiar experience of the Prime ecosystem.

Reengagement (July 12-19)

As Prime Day ends, TikTok remains a valuable channel to reach shoppers who are still in a buying mindset. Focus on re-engaging users who viewed or interacted with your TikTok content during the Prime Day period. With reduced competition and lingering purchase intent, it’s a valuable window to maintain sales momentum.

Your Final Prep Checklist

• Register through TikTok Seller Center before July 4
• Identify eligible products and meet campaign pricing guidelines
• Prep inventory and set shipping thresholds
• Secure creators and finalize briefs 
• Produce and test short-form content now
• Plan paid media strategy, including Spark Ads and retargeting
• Track performance and optimize throughout
• Re-engage audiences post-campaign for sustained growth

Why Deals For You Days Matters for Your 2025 Growth Strategy

TikTok Shop’s Deals For You Days isn’t just another summer sale. It’s a sign of where performance-driven content, creator partnerships, and native commerce are converging faster than ever. For brands that show up prepared — with the right offers, the right content, and the right creators — this event is more than a seasonal spike. It’s a blueprint for building momentum that lasts.

As an official TikTok Shop partner, WITHIN can help you create and optimize your TikTok Shop account for maximum success. Contact us to learn more.