SAXX Underwear Selects WITHIN as Media and Affiliate Agency Partner
WITHIN, a leading Performance Branding company, has been named the media and affiliate partner for SAXX Underwear, a premium men’s lifestyle brand built around comfort, innovation, and everyday performance. The partnership spans the U.S. and Canada and is focused on accelerating SAXX’s expansion across North America.
This collaboration comes at a pivotal moment for SAXX as the brand strengthens its leadership in the men’s underwear category and expands into new product areas. SAXX has built a loyal following in Canada with its patented BallPark Pouch™ and fabric innovations like DropTemp® Cooling Cotton. Now, the brand is expanding its presence in the U.S. and broadening its portfolio into swimwear, creating new opportunities to connect with consumers across categories.
WITHIN will help accelerate this expansion by aligning media and affiliate under one strategy that amplifies SAXX’s product innovations, brings the brand’s story to more men and their partners, and turns first-time buyers into loyal customers.
“SAXX changed the conversation in men’s underwear by solving problems no one else was thinking about. At WITHIN, we approach growth the same way, by challenging conventions and finding smarter ways to connect brands and consumers. That’s why this partnership feels like such a natural fit,” said Joe Yakuel, Founder & CEO of WITHIN. “The best partnerships happen when both sides are pushing their industries forward.”
“We’ve always believed that comfort can be redefined, that’s what built SAXX. But telling that story at scale takes the right partner. WITHIN’s ability to deliver measurable results gives us confidence as we expand into new categories and new markets,” Kevin Meikle, Director, Digital Marketing at SAXX.
About WITHIN:
WITHIN is the leading Performance Branding company. We work with renowned brands like The North Face, Ben & Jerry’s, Foot Locker, Movado Group, and Casper, aligning their marketing and business objectives through integrated media and content services. Our team of Performance Branding experts work seamlessly across channels, partnering closely with our clients to remove silos and maximize profit. This is done with a full funnel approach, deeply rooted in LTV and Measurement.
About SAXX:
SAXX Underwear is a leading men’s apparel brand that pioneered a new standard of comfort with its patented BallPark Pouch® technology. Founded in 2006 with offices in Vancouver, Canada and Portland, Oregon SAXX has grown into a North American category leader in premium men’s underwear and continues to expand into adjacent categories including swimwear and apparel. Built on innovation and performance-driven design, SAXX equips men with next-level comfort that supports confidence and movement in every part of life.