Crown Affair Selects WITHIN as Media, Creative, and SEO Agency Partner
This partnership comes at a pivotal moment for Crown Affair. Since launching in 2020, the brand has built a devoted following with thoughtfully designed products and a focus on daily haircare routines. With a strong direct-to-consumer business and rapidly growing Sephora presence, Crown Affair was looking for a partner who could drive profitable growth across paid media, organic search, and retail without compromising what makes the brand resonate.
WITHIN will lead media strategy, creative execution, and SEO, helping Crown Affair reach more consumers while maintaining the premium brand experience and authenticity that built their community.
“We’ve been very intentional about how we grow as a brand,” said Jordyn Casaus, Director of Digital and Integrated Marketing at Crown Affair. “As we scaled DTC and built momentum with partners like Sephora, it became clear we needed an agency who could help us connect the dots between brand, performance, and how we measure success. WITHIN brings that integration and clarity we need for this next phase.”
“Crown Affair has done something rare in haircare, they’ve built a brand people actively seek out and stay loyal to,” said Joe Yakuel, Founder and CEO of WITHIN. “Our job is to help them scale that efficiently across paid and organic channels while maintaining the premium experience that created that loyalty in the first place.”
About WITHIN:
WITHIN is the leading Performance Branding company. We work with renowned brands like The North Face, Ben & Jerry’s, Foot Locker, and Movado Group, aligning their marketing and business objectives through integrated media and content services. Our team of Performance Branding experts work seamlessly across channels, partnering closely with our clients to remove silos and maximize profit. This is done with a full funnel approach, deeply rooted in LTV and Measurement.
About Crown Affair:
Crown Affair is a modern haircare brand built around intentional rituals, thoughtful design, and high-quality formulations. Founded on the belief that haircare should be both effective and elevated, Crown Affair creates products that transform everyday routines into moments of self-care. With a growing direct-to-consumer business and key retail partnerships, the brand continues to redefine modern haircare. For more information, visit crownaffair.com.