The North Face
Driving Demand for The North Face x SKIMS Collaboration
Driving Demand for The North Face x SKIMS Collaboration
Digital Transformation
Timberland
Driving Brand Engagement for Timberland Through YouTube TV
Achieving a 10% higher video completion rate through strategic brand anthem placement
Metrics & Outcomes
10%
higher video completion rate than WITHIN’s benchmark
Challenge
Timberland aimed to determine the most effective YouTube products to support a large-scale brand anthem launch. The goal was to test various advertising options and determine which would be best to increase brand awareness and engage potential customers on YouTube.
Solution
Timberland partnered with their Digital Agency of Record, WITHIN, to launch a brand anthem campaign on YouTube TV, capitalizing on its ability to achieve higher Video Completion Rates (VCR) compared to other YouTube placements. Featuring a brand anthem creative, the campaign aimed to deepen emotional connections with Timberland’s audience and reinforce the brand’s identity. This approach allowed Timberland to reach its target audience at optimal moments, significantly boosting engagement and underscoring YouTube TV’s effectiveness in supporting impactful branding initiatives.
Results
Timberland’s YouTube TV campaign delivered impressive results, significantly boosting their video marketing strategy. With a high VCR, the campaign showcased strong viewer engagement at a competitive CPM. These results confirmed YouTube TV’s value as a cost-effective marketing channel.
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“Testing various YouTube formats allowed us to pinpoint which best supported our brand goals, with YouTube TV emerging as a particularly effective platform for engaging our audience.Francesca BasileMedia Manager
