September 22, 2026
10 Days, 10 Weeks: Your Holiday Planning Checklist
At our Holiday Readiness Lab with Google, we spent the morning talking with leaders from across the industry about how they’re preparing for the holiday season. But we wanted everyone to leave with more than ideas… we wanted to give you a clear plan for what to do next.
So we turned the morning into a 44-point holiday workback: what to prioritize in the next 10 days, what needs to be locked before peak, what to build over the next 10 weeks, and what to have in place before the season ends.